The Orange County SEO Diaries
The Orange County SEO Diaries
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Search Engine Optimization: Why you need it
By now, the majority of marketers and business owners know that SEO is a crucial element for driving site traffic. If your website and material aren't effectively enhanced, both for desktop and mobile users, you'll have an exceptionally hard time attracting traffic from organic search your website.
There are lots of advantages of SEO aside from increased traffic. Here are simply a few of those advantages:
1. Correct SEO not just indicates much better rankings, it indicates a much better user experience
The search engines want to see a mobile-friendly style, excellent user signals (high time on site, low bounce rates, etc.) and good combination of appropriate pictures and videos. These elements are all crucial for supplying a terrific experience for your visitors as well; in other words, by optimizing your website for SEO, you're immediately also enhancing your user experience.
2. Organic search might represent as much of 64% of all website visits
A research study by Conductor of over 310 million visitors to 30 different sites showed that organic search represented 64% of all search traffic. While other research seems to show that social media has actually now overtaken search slightly in regards to recommendations, there's no question that search remains a critical source of traffic for the majority of organizations.
3. SEO leads tend to have greater close rates than outbound leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this statistic, it would not amaze me if this held true; it makes good sense that searchers who are looking for particular service or products are more likely to purchase from companies who they look for through search, rather than those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing techniques (consisting of SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their primary source of leads. This exact same report found that amongst marketing professionals, SEO had actually ended up being the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not generating leads through search, who is recording these valuable leads?
5. Ranking in regional search straight results in increased sees and sales
If you run a local organisation, optimizing your website for regional search is absolutely important. More and more customers are using regional search queries to determine regional companies and to discover locations, hours and instructions.
According to Google, 50% of customers who performed a local search on a mobile phone visited a store on that very same day. These searches also resulted in greater sales: 18% of regional mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most reliable digital marketing strategies
According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing strategy, 66% find it "extremely efficient or reliable". Just 7% stated that their SEO efforts were "not very efficient or not at all efficient".
7. SEO causes increased trustworthiness for your brand
Ranking highly in the search results page signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page might cause undesirable assumptions: that you're a new service, that you're not too known or that you don't have the spending plan (and hence sales) to afford to increase your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and e-mail marketing are both highly effective channels for generating leads, however both need some degree of continuous effort. To remain top of mind for your customers and potential customers, you need to be constantly pushing out new content to your list and social media fans. Nevertheless, when a page is SEO-optimized, you can often relax, unwind, and let it climb up the rankings by itself merit. This, obviously, largely depends upon particular elements such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, among others. In general, once you lay the foundation of correct SEO-optimization for any provided page, most of the tough work is already done.
9. Being on the 2nd or 3rd page of the search results page means practically no search visibility
Some company owner give up any official SEO efforts since they believe that remaining in the search results (throughout the results) is "sufficient". However, research study by Moz shows that 71.33% of clicks take place on page one of the search results. Properly optimizing your website and content are crucial to achieving top rankings; and for that reason any degree of search visibility.
10. The large bulk of consumers research study items online before going to a store
Research Study from GE Capital Retail Bank reveals that 81% of shoppers research and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B purchasers. Achieving very first page rankings for your organisation and products is vital if you desire consumers who are actively seeking your items to be able to find you.
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County visit website Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
1968 S. Coast Hwy #479
Laguna Beach CA 92651